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By Upspin August 16, 2020 In Uncategorized

Project Planning Infographic

A useful guide to our project planning and executing techniques, which brings right messaging and product positioning to PR target.

Step 1: PR Query

Step 2: PR Executive

Product assessment and media selection, KPI metrics defined

Step 3: Internal Prep

Story pitching, product seeding to editor and media resources made available.

Step 4: Execution

Agency follow-up with outlet on PR project status, tackle challenges along the way. PR material published

Step 5: Keeping momentum

Report being compiled, KPIs measurement. Maximizing results: social awareness and sales conversion

All this steps lead to: Brand growth / Sell-out / Market share

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