Project Description
To raise awareness on the food waste phenomenon and the ways it can be avoided, LG Romania teamed up with food photographer & blogger Adina Chițu (Pancake Planet) to remind people of that freshness in their refrigerator that could become the most delicious meal with a little help.
Client
LG
Product
LG Refrigerators
Collaborator
Channel
Instagram
Raid the Refrigerator without Losing Your Cool
Bringing innovation and distinctive design together, LG’s new refrigerator with InstaView™ Door-in-Door® will enhance even the most beautifully crafted kitchen. The sleek tinted glass panel illuminates with two quick knocks, allowing you to see inside the easy access compartment without ever opening the door, reducing cold air loss to help keep food fresher longer.
Most of us are often fantasizing about always having fresh fruits and vegetables in the fridge for more than two days after going to the farmer’s market. With LG, you can now take fewer groceries trips, while maintaining your fresh goodies crisp for so much longer.